Crafting a new world
What lies beyond the unknown? This question has drawn adventurers past and present to Tasmania.
With the ambition to become the artisan gin of Tasmania, we were briefed to name, design and package the new Gin. Our strategic naming process uncovered the mystique and adventure of this wild isle, a Lost Pocket, found at the end of the world.
This thinking informed our label design; a window for the curious to peer into this lost pocket of land, presenting the illusion of infinity by simply repeating label inside the label.
The label is covered with the key ingredient, the native mountain Pepperberry; Tasmania Aromatica, which is found growing wild on the region’s rock face. Prized for its distinctive taste, it is combined with juniper, coriander and a secret blend of Australian botanicals, then steeped in clean spirit and triple distilled in an antique copper still.