Bringing an ancient story to life
Up until two million years ago, South Australia’s incredible Limestone Coast was submerged by a vast ocean, and home to a thriving marine ecosystem.
A series of dramatic ice ages caused the ocean to recede, leaving the area rich with deep limestone deposits containing majestic marine fossils.
Ancient mineralised relics, including whale fossils and an extensive museum of marine life, now lay buried beneath the alluvial soils of this World Heritage site.
Today, this rich, fertile soil provides a natural and unique filtration system, ideal for growing the grapes that produce The Hidden Sea’s award winning wines.
Co Partnership commissioned and directed Jon Contino, a self proclaimed ’Alphastructaesthetitologist’ from New York, to bring to the brand story to life. The textural qualities in his work were a perfect match to the brand story, which we amplified by choosing to screen print the design directly onto the glass.